By Aaron Dishno Ed.D.

Tip #1: Avoid Domain Names you have to Spell Out!

The best names, you say it, everyone can spell it!

Ok, you can brand anything. If it is a recognizable brand name, people will come. But what if you are trying to build a brand or get a new website some traffic? Picking a domain name that is easy for people to remember and spell is very important. You do not want them finding someone else’s website!

This is not a hard rule, but a good tip…

  • Keep it easy to remember – Rhyme, Alliteration, Catch Phrase, Word(s), or Names are always the best domain names.
  • Use a Mainstream Domain Extension (.com, .net, .org, etc…) – A dot COM name is still the most popular and mainstream way to go, although others can become your brand, it just may take more work for people to remember. Use a .GOV, .EDU, .ORG (non profit organizations) if it applies to you. Country codes like .US is USA and is common if you have a brick and mortar business. But country codes are definitely more popular in other countries.
  • Use Mixed Case when you type it – When you advertise, use mixed case (caps and lower case letters) in order to show key letters or break the words. Like WalkTheWeb.com
Best Domain Names

Picking the Best Domain Names

  • Avoid alternate spellings – if you said softwarez.com, that is hip and trendy, but I might end up at softwares.com instead.
  • Avoid hyphens- and underscores_ – if you said people-person.com and didn’t spell it and say the hyphen, I would end up on peopleperson.com.
  • Avoid words people commonly misspell – was it I before E or EI? one L or two LL? C or S, is that a silent letter? Here or Hear? Sea, See or C?
  • Avoid long words or phrases – Short names, seem to be harder to find a good one available or at a good price, but long names have a lot of characters to catch a typo. Try to find the best, yet shortest one you can. This will make it easier for people to remember.
  • Avoid uncommon abbreviations – if you said admin instead of administration, I get it. But if you tried to use admn or adm be ready to spell it out and get a lot of lost people!

When I tell someone to go to WalkTheWeb.com, they get there.
Prove me right and try it now!

 

Please follow and like us:
0