Target Market and Opportunity

First Bite: Improving Internet Traffic to Small Businesses

In 2016, the banner advertising market worldwide was at $43.5 billion with the largest market share in the United States at $19.6 billion. It is predicted to have an average growth of 7% over the next five years. The main obstacle is ad blocker software that is designed to hide ads on web pages.

Small retail stores pose the hardest battle trying to stand out against big box retail stores and their advertising budgets. So to replace banner advertising in small retail stores, first we have to understand where they take you when you click an ad.

Most small retail stores use Content Management Systems (CMS) and a shopping cart add-on to create their on-line stores. The most common CMS is WordPress with 59.9% of the market share followed by Joomla at only 6.6% in December 2017. WooCommerce is the dominant add-on shopping cart with WordPress as of August 2017 with 1,986,393 active installs and growing, followed by OpenCart with 318,317.

That is a target market of almost 2 million businesses that are easy to identify, share a similar website format, and need something beyond banner ads to draw attention to their on-line stores.

 

Second Bite: Web programming occupational market is growing hungry

In 2015 there were 59,581 new Bachelor Degrees, 31,474 Master Degrees, and 1,998 Doctoral Degrees in computer and information sciences, which shows a 7.8% increase over the previous year.

There are 1,256,200 Software developers employed in the United States with an expectation to grow by 24% over the next 10 years. There are plenty of programming jobs. The average programmer makes $102,280 per year. Programmers that are unemployed usually are looking for the perfect fit, ideal job, self-employment, under or over qualified, social nonconformity, bad at interviews, and other reasons that are not necessarily related to programming qualifications or job availability. Training would help overcome any of these obstacles.

Keeping up with the latest programming technologies is most relevant for either getting a programming job or better performance and opportunity for promotions and responsibilities. Besides, harnessing new technologies makes them the company rock star!

 

Elephant: There is no Interactive Visual representation of the Internet itself.

700 million people or 44% of the worlds on-line population play on-line games.

It may not be surprising to find that 49% of men are likely to play video games , but you may not have know that 39% of women also indulge. As for age, 60% of young adults ages 18-29, 53% of ages 30-49, 31% of ages 50-64, and 24% of ages 65 and up say they play video games.

Basically, an ever growing large population of people are playing games on the Internet. These games are all driven by specialized gaming servers or individual websites on the Internet. They may simulate reality or fantasy, build cities, game functionality, problem solving, and/or involve strategies. But they are all designed to be closed gaming worlds distributed from singular locations on the Internet. Furthermore, they often require you to downloads and load programs to play the games.

But you cannot add webpages of information to any random web server on the Internet to be included in their 3D gaming world scene. Nor can you set up your own web server instance that supports this functionality.

 

Sources:

https://www.statista.com/download/outlook/whiterpaper/Banner_Advertising_Outlook_0716.pdf

https://w3techs.com/technologies/history_overview/content_management

https://www.shopping-cart-migration.com/blog/61-must-know-tips/fresh-insights-ecommerce-platforms-market-share-migration-trends

https://nces.ed.gov/programs/digest/d16/tables/dt16_325.35.asp

https://www.quora.com/Why-are-some-programmers-unemployed

https://www.bls.gov/ooh/computer-and-information-technology/software-developers.htm#tab-6

https://venturebeat.com/2013/11/25/more-than-1-2-billion-people-are-playing-games/

http://www.pewresearch.org/fact-tank/2017/09/11/younger-men-play-video-games-but-so-do-a-diverse-group-of-other-americans/

 

As our 3D Browsing engine improves, our 3D Websites will attract many people that like to play games and spend time at social network websites. They bring with them high-end computers and fast Internet which provides the best representation of our product’s merit and possibilities. Yet, the target market is driven by a couple other goals.

Businesses advertising on the Internet

Until now, the most popular way for businesses to advertise on the Internet is through banner ads or display ads. The number of people that click an ad compared to the number of impressions or times viewed is commonly less than 0.1%. Basically, people do not like them but they do work. I believe it is partly in absence of other means.

With 3D Browsing, businesses can have 3D Buildings placed in 3D Communities for people to visit. Bringing real businesses, museums, schools, and organizations into 3D Browsing attracts a whole new range of users beyond the traditional gamers.

Students wanting to get Jobs in the future

Since we are a new and developing product, we find it best to target people that share that same personification; students. Students focusing in technology, architecture, graphics art, photography, gaming, animation, video, audio, programming, and related fields would all benefit with the use and certification of our 3D Browsing product technologies.