By Aaron Dishno Ed.D.
By now, I definitely have to call myself a serial entrepreneur. I have started at least 6 businesses in my life, each one a step above the last.
I have a Doctorate in Education Administration and Leadership; over 25 years technical skills with computer hardware, software, networking, cloud, and tons of programming languages; and experience with multiple business structures, levels of ownership, and control.
So how does someone with education, technical background, and business experience have a missing ingredient?
The very definition that leads to a successful business also creates a gap in knowledge. You have to find a product that fills a void in the market or has a competitive edge. But the second you do, you now require a new unique path.
Perfect right? Yes, you are on your way to having a successful business. But a new challenge arises, as I found out.
Uniqueness means the Business Plan, Marketing Plan, Financial Plan, Pitch Deck, and other pertinent documents have very few relevant samples even for a researcher like myself!
I created the documents to the best of my research ability.
But this is the first time I created a business that required more than friends and family funding. So for the first time, I was not writing these documents for myself, but for investors.
Even though I did not have all of the answers, I put together my simplified 10 minute technical pitch and got an appointment to present for the Connect.org Springboard program.
Let’s just say they liked my invention and I answered all of their questions like it was my dissertation defense!
After what felt like a long weekend of pacing back-and-forth, I received an answer… I was not going to be entered into the Springboard program yet. But they referred me to The Brink SBDC – University of San Diego so that I could get ready (basically, I am welcome to present again when I have a fund-able plan).
I felt like I just got shot down by the Shark Tank as having a great hobby, but it is not a business yet!
But they left a door open… a referral… to me it was hope… on to The Brink!
There I found the Answer to my Missing Ingredient…
The Strategic Investor Viewpoint.